"People often have very dismissive attitudes towards the treatment of animals, and there is no way you could after seeing this."
--17-year-old

"I never really thought about the subject before. Now I realize how brutal people can be toward animals. I am sure that if everyone in the world saw this video, something would be done to stop it."
--15-year-old

"I really liked the way this video was made. It focused on one person, which made the experience more personal. Unlike many other films of this nature, it was not an endless tirade of facts and figures, nor did it preach morals to the viewers. I found it very effective."
--17-year-old

"I always thought animals were taken care of. When fur coats were made I figured the animal was already dead. I never thought that they were killed on purpose... I think everyone should know the truth of what goes on behind closed doors where our food is concerned."
--16-year-old

"I now have a different perspective on the lifestyle choice of these people. I think what they're doing is important and their message should be spread to more people."
--16-year-old

"Although I had learned about the treatment of animals in agriculture for certain classes, I've never had a strong visual representation of how they were treated. Until now, it was really just a hypothetical situation and one I really didn't spend much time thinking about."
--17-year-old

"You get to see what really happens to the animals and that there are people out there who care for animals."
--17-year-old

"Seeing people like this man trying to change people's opinions at such a personal level is inspiring."
--17-year-old

"All kids should know what's going on with animals."
--15-year-old

College Students

"It’s like I eat meat every day and never even think twice about it. Society does such a good job hiding these things from us. Your video was so empowering. It made me want to get up and join in this fight, to stop all this cruelty from happening. It’s absolutely necessary for everyone to see this video. People don’t know what’s going on and if there is any hope to stop this cruelty, this footage needs to be seen. Thank you for changing my life."

"I enjoyed the portrayal of this man who is contradictory in many ways to the stereotype of your typical compassionate person. I feel that I do need to be reminded of what I can do--that I have power to change things for myself. I feel a lot of people are like me in that I know what is happening but I am not personalizing it or I am not realizing that there are things I can do."

"I guess I always hear things, but when they are presented to you in such a manner where you don’t feel like you’re getting attacked, it really opens your eyes. The one thing about this video that made it different and successful was that it didn’t make me feel like the ‘bad’ guy. Every video I’ve seen on the topic has always had little effect on my life and choices. This one not only mentally but visually held my focus. By the end my eyes did start to tear, and this is something that RARELY happens. Just the fact that I am writing this shows how much I appreciated the video."

"I have seen quite a few videos on this subject yet none so effective in making a concrete connection for me--my life choices and the effects that it has. I have cats, have had dogs, and I feel much more enlightened. I just wanted to thank you for sharing this video with us. An excellent piece of art and education."

"I guess I never really chose to think about how animal products came to be just that. After seeing it, I want to just do something positive."

"I was unaware of the extent of cruelty employed in the fur industry. Also, the scenes where Eddie talked about the change in his views made me think about my own view."

"It gave me faith that people are working to make a difference. I think it is wonderful when everyday people work to change the world for the better. [The video] is EXTREMELY powerful and eye-opening. A lot of the time people think if they don’t see it, it doesn’t exist, and this makes them see it."

"Seeing this video has certainly altered my views on the topic--I cannot imagine anyone harming my dogs in that manner. I have always viewed ‘non-meat-eaters’ as complainers and now I feel guilty because I can’t believe that I have indirectly endorsed this behavior (by wearing fur and eating meat)."

"It is instantly inspiring me to think about ways to change myself. Perhaps things aren’t as hopeless, no matter how gradual the change. Showing this film to college classes is an awesome idea, I hope this continues."

I always perceived ‘anti-fur’ people as being the paint-throwing and modeling show disturbers you always read about and see on TV. It showed me another side of people who are trying to do good in the world.

"It showed me the cruelty in a more personal way. I don’t or didn’t know that much detail about how animals are killed. It also makes me feel lucky that I’m here having this told to me, where lots of people never hear about these problems."

"It has definitely changed my opinion about animals and has opened my eyes to animal cruelty."

"It was worthwhile for me to see this video, because our society doesn’t, as a rule, show the negative aspects of such a thing as the fur industry."

"It's a good reminder that individuals can make a difference and have creative means of expression."

"It gave a good look at the way animals are treated. Most people are good. They just need a way to relate to this pain. The film worked. It was eye-opening."

"It showed me how a 'normal' person can do his part -- they say a hero is someone who does 'what he can,' and I didn't realize it was so simple."